Just watched Britney's new video and, the song's still pretty good, the video is certainly not as bad as the press it's been receiving, not that i've gone out of my way to look at the press, but the three things I have seen have both been, shall we say, sneery. Anyway, here it is:
One interesting thing seems to be the presence of the male. Or lack of presence. For a representation of a, I guess, pole dancing club, it seems very devoid of men. On the other hand the video features two short shots, one, a close up of a guy watching, and another of this guy sat with his friends drinking. What do I want to make of this? The fact is that the men feel tagged on, or if not tagged on, an afterthought. They are inessential. There is no feeling that the dancing is towards them, that it is a dance designed for male eyes. Indeed, the dance is directed exclusively to the women. So it feels as if, as a nod to heterosexuality, the director has just put in these shots of men, but this insertion can not hide the fact that the dance is not for them.
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