I've had a few days with that Q interview now and I've calmed down a bit about it. For one thing, now I've transcribed it I'm finding that there is some bizarre punctuation which leads me to question it's veracity. Which is my way of saying that I'm not convinced there hasn't been some editing/paraphrasing of a spoken interview to make her sound like a rock stereotype, rather than my original thought/hope which was that Avril was satirizing this position.
Anyway, here's the transcript, from which I've removed Q's editorial comments, primarily because they were useless, for instance telling us that she's referring to Hurricane Katrina a sentence before she tells us herself (Q really rates the intelligence of it's readers...). I've added my own comments after each “commandment”:
1 DEAL WITH IT. Selling 24 million albums hasn't really affected me, but it has changed things. I can't walk into a room full of people any more without everybody turning their heads and I can only eat in certain restaurants where I know I won't get hassled. But that's OK. I was born to do this, and I've learned how to cope.
[Self-satisfaction about selling lots of records and the attention she gets and, having just been watching several clips of the whole Kanye vs 50 Cent thing, I think this must be seen as pretty standard. It perhaps paves the way for the more bizarre moments later and this raises the question of editing again, is this numbered interview in the order it was given? Was it given as a series of bullet points?]
2 DEVELOP AN IMAGE. Someone like Kelly Clarkson is beautiful and has a pretty voice, but with me you get a much stronger image. I'm tough, I have a look that girls want to copy, and I sound a particular way. It's good if you're not easily ignored. And I'm not.
[This follows quite a lot of the themes that are in Avril's songs where the notion of image as opposed to some “eternal soul” or united “self” is often to the fore, and, following the third album's more confident posturings, we see (throughout the interview) the image taking over, it is not “I have a tough image”, but “I'm tough”.]
3 DON'T GET MAD GET EVEN. I was 17 when my first album came out, and all of a sudden I had to spend my days doing interviews. Listen, when you are 17 you don't know how to hold a conversation with an adult, and you pretty much don't want to. But I learned to channel that into my music.
[17 year olds don't know how to talk to adults? This could of course be a signal that this whole interview is an example of her strategy to cope with the media. At 17, not liking to talk to the media, she came up with a persona to deal with it, a persona which she can still use, and which, given her testy relationship with the media, she wouldn't, presumably, be afraid to play to the worst of her image.]
4 PARTY HARD, BUT NOT TOO HARD. When I go to a party, I am the party! I'm the girl doing shots. Jumping on tables, screaming and getting wasted. Am I advocating drugs? No! When I say wasted, that doesn't mean go crazy. Drink in moderation. Be responsible, yeah?
[I think this is genius just the way it runs away and then gets pulled back. Here, I think the use of exclamation points, tells us that whoever wrote this interview thinks he (I assume it's a male journalist) is taking the piss out of Avril, whereas, given my comment after point 3, the reverse may well be true]
5 PRACTICE GOOD KARMA I am a very giving person. When the hurricane thing happened, I went to my closet, filled six boxes of stuff and said to my assistant, “Take it to Katrina!” I also like to give stuff to people who are my “workers”, especially if they don't make much money.
[This, again, is genius. How anyone can actually take this as anything other than satire on the whole Bono school of rock condescension is beyond me. And again the bizarre punctuation makes me wonder who on earth wrote this? Why put quotations around “workers”? And why the exclamation point after Katrina?]
6 BE GRATEFUL. It's important to be thankful, even if you're poor. I mean, come on, we all have clean water – well OK, not people in the developing world. It's important to remember where we came from, and just how how lucky we are to be here.
[Again the Bono-ism comes in and again the quick turnaround. Love it.]
7 ADVOCATE SPIRITUALITY. I'm not particularly religious, but I am spiritual. What kind? Feng Shui, mostly, and energy. I'm good at picking up people's energy, like I'm receptive or something.
[Cast Iron satire on pop stars and stupid spiritual ideas]
8 FIND MR RIGHT. I got married last year, simply because I was lucky enough to find the right guy. Did I tame him? Hey, we were both party animals once, so we've tamed each other.
[Whatever. Currently trying to write something on (vaguely) this subject so I'll save thoughts for that]
9 EXTEND YOURSELF. I want to get into movies next, a lead role in a super cool indie flick. I've been looking at scripts for the past two years now and most of them have been shit, but I know I could be real good at it. I have an agent now, and everything.
[I like this expression, “super cool indie flick”, and the “most of them have been shit line”. Given that in point 1 she says, “I was born to do this [music]”, it's interesting that near the end she wants to do something else. This should be seen in the context of her lyrics where, as pointed out before, there is always tension between some “essential” Avril and the image “Avril”]
10 LOVE YOURSELF. People love me and people hate me, but I'm comfortable in my own skin and that's what counts. And anyway, if you do hate me, you're the loser, not me.
[This is again related to what I generally say about Avril's lyrics so I won't press the point here]