Making of video for Avril's Black Star fragrance -
Seems to be the most pointless thing ever, Avril in front of a green screen, everything added later. Technology renders the "making of" pretty obsolete, people sat at computers? Very interesting.
Other than that, there's a certain ridiculousness to Avril stating that working on a green screen and having things added later was "funny, cos nothing was there and I had to be in my own world and had to make up images in my head. So it was a challenge." The advert features Avril grabbing a bottle of perfume and throwing it to the camera. Which doesn't sound too challenging to me. Trying to give weight to an advert is not very dignified.
The most interesting thing is that she wanted the message to be "reach for the stars." Ignoring the fact that the only message that is important for the advert is "buy my perfume, buy,buy BUY," what I suddenly realised is that the logic of the advert is the exact opposite of this. Instead of reaching for the stars, the perfume, as capturing the essence of the star no longer requires the reaching, it is provided on a plate, thrown at us from the advert. What was once beautiful and great and bright has been reduced to a crappy bottle of perfume. The perfume is not raised to the dignity of a star, but the star is reduced to a throwaway product.
Seems to be the most pointless thing ever, Avril in front of a green screen, everything added later. Technology renders the "making of" pretty obsolete, people sat at computers? Very interesting.
Other than that, there's a certain ridiculousness to Avril stating that working on a green screen and having things added later was "funny, cos nothing was there and I had to be in my own world and had to make up images in my head. So it was a challenge." The advert features Avril grabbing a bottle of perfume and throwing it to the camera. Which doesn't sound too challenging to me. Trying to give weight to an advert is not very dignified.
The most interesting thing is that she wanted the message to be "reach for the stars." Ignoring the fact that the only message that is important for the advert is "buy my perfume, buy,buy BUY," what I suddenly realised is that the logic of the advert is the exact opposite of this. Instead of reaching for the stars, the perfume, as capturing the essence of the star no longer requires the reaching, it is provided on a plate, thrown at us from the advert. What was once beautiful and great and bright has been reduced to a crappy bottle of perfume. The perfume is not raised to the dignity of a star, but the star is reduced to a throwaway product.
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