Somewhere, I think it's in Looking Awry, Zizek says of Freud's myth of the Primal Father, "Freud so loved his Father that he gave him all the women". This thought comes to mind when watching the latest advert for Shreddies.
I find this reading of the advert quite interesting. The adverts aim, to sell cereal to children using the image of comfort, being propped up by reference to the Primal Father, as if comfort is predicated on patriarchal society.
No comments:
Post a Comment