I always just buy whatever coffee's on offer, i'm not that fussy, so anyway, today I got some Kenco Sustainable Development. And it occured to me: just how lazy are these people? They can't even be bothered to dress up the cynicism behind the product, as if one coffee out of your whole range is gonna change anything, as if it's not just an attempt to get something out of a (growing) niche market. It's like their other coffee's all have names describing their (always lovely) flavour, Really Rich and the other ones whose names escape me. What exactly does Sustainable Development taste of?
Smugness, no doubt.
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